E-Classes Archives | Arrowbiz Solutions

E-Classes / 27 posts found

Hervey Bay Business Coach Strong Guarantee

How to Offer a Strong Guarantee

by Steve
Checkpoint: You have identified areas of your sales process that you need to strengthen, or further train your staff on. You have created a master list of customer objections to your offering, and ideas of overcoming them. You have identified opportunities for up-selling, down-selling and cross-selling the items you offer. Risk reversal increases buyer confidence and encourages completed transactions. A lot of the businesses I work with don’t have a risk reversal strategy, and aren’t really familiar with what one looks like, or the power it could have over their conversion rates. Each time a customer completes a transaction, they […]
Business Coach Maryborough Sales Process

How to Streamline Your Sales Process

by Steve
Checkpoint: You have gathered testimonials from several different clients that provide a range of comments on a few areas of your business. You have chosen at least two ways to use those testimonials to your advantage, either online, in-store or in your marketing materials. Give yourself and your staff a refresher on sales 101. The selling process is a system that can be taught, developed and continuously improved upon. When you follow clear, step-by-step actions and have a working knowledge of your product or service and the person who will be buying from you, the system will nearly always result […]
Maryborough Business Coach Strategically

How to Use Testimonials Strategically

by Steve
Checkpoint: You have sent a letter requesting testimonials from your top customers You have begun to ask happy customers at the end of the sales process for a testimonial So now you have a pile of glowing customer testimonials. What’s next? Well, obviously your next step is to use the testimonials you solicited. Generally, you want to place them in your marketing materials and other places where prospective customers will see them. But you probably have a variety of testimonials, in e-mail, letter and verbal format. These testimonials probably speak to a wide range of aspects of your business, and […]
Business coach Hervey Bay Powerful testimonials

How Get Powerful Testimonials

by Steve
Checkpoint: You have implemented a tracking system that you can use on all your marketing campaigns to evaluate their success You know how to use the campaign rate of return calculator to budget for each of your campaigns The words of happy customers can bring about amazing increases in conversion rates. Think about the last time you were looking to hire a contractor, or some type of professional for a service. Or, say, the last time you were about to purchase an expensive item. Who did you consult with before making your decision? Did you ask a friend or colleague […]
Hervey Bay Business Coach Test & Measure

How to Test and Measure Your Results

by Steve
Checkpoint: If you don’t have a website, you have started to create one, and have hired a professional to build it for you. If you do have a website, you have identified opportunities for updates and have started to implement them. Testing and measuring your marketing is critical to the growth and profitability of your business. In fact, unless you have some form of measurement system in place, how will you even know if your business is growing or making a profit? Of course if your net income is greater than your costs, you know you’re making money, but how […]
Business Coach Maryborough Website

Marketing Materials: Website

by Steve
Checkpoint: You have created a target list for your direct mail campaigns You have written and designed a direct mail postcard, letter or brochure You have a system in place to track and measure the success of your campaign Your website is the foundation for your online presence. It doesn’t matter where or how or how often you advertise online, all the leads you generate land on your website. So, it only stands to reason that your site needs to be clear, useful and well designed for the needs of your audience. Before you start worrying about Google AdWords, banner […]
Maryborough Business Coach Direct Mail

Marketing Materials: Direct Mail

by Steve
Checkpoint: You have written a sales letter (or several) using the step-by-step process outlined in the last E-Class and are tracking the response rate in comparison to previous sales letters. Why choose direct mail for your business? As you probably know, direct mail is a basic marketing strategy that involves mailing a brochure, letter, package or postcard to a list of prospective customers. I find that it’s a common strategy for business owners, but successful direct mail campaigns are a lot less common. When a direct mail campaign is done right, it has the power to generate an incredible number […]
Business coach Hervey Bay Write Sales Letters

How to Write Sales Letters

by Steve
Checkpoint: You have calculated the current profit margins for your product or service You have chosen a strategy to implement for an immediate margin boost You have identified opportunities for immediate cost savings A sales letter is a highly personal way to reach your target audience, and communicate your message. Sales letters are powerful lead generation and customer relations tools. Unlike other, broader forms of lead generation – like advertising or direct mail – sales letters can be highly personalized to a broad range of target audiences. As you’ve learned in earlier E-Classes, the success of all communication lies in […]
Hervey Bay Business Coach Success Story

Success Story – How Clarity Day Spa Tripled Their Leads with Half the Effort

by Steve
Summary of Success Client Clarity Day Spa Business Full Service Day Spa + Salon Issue Profits had leveled, then dropped over the course of several months with no apparent reason. Approach Using the E-Classes in five-step program, Sharon: started tracking her leads researched + identified her target market completed her market research Diagnosis Sharon realized that her target market had changed in the past six months due to new developments in the area as well as changes in her salon. Her lead generation strategies had been targeting the wrong people and needed to be updated. Method A new lead generation […]
Business Coach Maryborough Increase Profit

How to Increase Profit Tomorrow

by Steve
Checkpoint: You know what your current average dollar sale is You have involved your staff in your efforts to increase your average dollar sale You have identified and are beginning to implement strategies to boost your average dollar sale – even by a small amount Make sure that your business is set up to reap the most profit from the efforts you have made attracting new, loyal customers. The bulk of the strategies we have been focusing on have to do with external elements – like customers and marketing and sales processes. The last step in the process is internal […]