August 2019 | Arrowbiz Solutions

August 2019 / 2 posts found

Internet Marketing

Small Business Internet Marketing Advice

by Steve
Small business internet marketing isn’t just advertising any more. It used to consist of purchasing ads in various places, and then purchasing specific types of ads, when the internet exploded. Now the difference between advertising and marketing has become very clear. Advertising is something you do that’s very passive. Yes, you’ll use specific language in any advertising space you purchase to try to entice people to click and buy, but once you’ve put the ad in place, it’s there and it’s not going to change. Even pay-per-click advertising falls into this more passive category. But with many of the techniques […]

Your Small Business Internet Marketing Techniques

by Zaida Cadete
in Blog
Small business internet marketing techniques consist of more than just simple advertising. There may have been a time, in the early days of the net, when any online ad could bring in new customers and generate profits. The internet has matured over the years and not the placement of basic ads isn’t enough to qualify as a marketing campaign. For the sake of our discussion we will say advertising is a more passive activity and marketing is more active. When you place an ad it just sits there doing its job (hopefully), but marketing is about getting people to see […]