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You May Have a Successful Small Business Idea

by Steve
in Blog
You surely know that a small idea can lead to a great business success. The first movement is to think of an idea that would be suitable for the business market. After coming up with the idea, the next step is to put that idea into action. Of course, this is a very difficult step and having the idea is only the start of the journey. After that you will have to face many obstacles before being able to carry on with your business project. This is just the beginning of this process and there are a lot of questions […]
lifes journey

Success is measured more than by money

by Steve
in Blog
Do not let money control your life. Although it is nice to have money and to be financially stable in life you will want to make sure that, you have so much more than just that. You need to think about the things that are working for you and what is going to measure your level of success the most.   Success is going to be determined by how good you are feeling about your life. You are going to want to think about the things that you do in life and how you take on challenges.  Do not be […]

Your Small Business Internet Marketing Techniques

by Zaida Cadete
in Blog
Small business internet marketing techniques consist of more than just simple advertising. There may have been a time, in the early days of the net, when any online ad could bring in new customers and generate profits. The internet has matured over the years and not the placement of basic ads isn’t enough to qualify as a marketing campaign. For the sake of our discussion we will say advertising is a more passive activity and marketing is more active. When you place an ad it just sits there doing its job (hopefully), but marketing is about getting people to see […]

Topics addressed during a success strategy session

by Steve
What do you talk about when you are in a success strategy session?  This may be something that you think about all the time. There is no clear rule to this question. It is going to be about what you do and what your guidelines are.  You should think about what is going on so that you are able to find someone to help you with the advice and tips that you are looking for the most. You want to be able to base your life on the certain rules that apply to you.  You want to base your life […]
Hervey Bay Business Coach Strong Guarantee

How to Offer a Strong Guarantee

by Steve
Checkpoint: You have identified areas of your sales process that you need to strengthen, or further train your staff on. You have created a master list of customer objections to your offering, and ideas of overcoming them. You have identified opportunities for up-selling, down-selling and cross-selling the items you offer. Risk reversal increases buyer confidence and encourages completed transactions. A lot of the businesses I work with don’t have a risk reversal strategy, and aren’t really familiar with what one looks like, or the power it could have over their conversion rates. Each time a customer completes a transaction, they […]
Business Coach Maryborough Sales Process

How to Streamline Your Sales Process

by Steve
Checkpoint: You have gathered testimonials from several different clients that provide a range of comments on a few areas of your business. You have chosen at least two ways to use those testimonials to your advantage, either online, in-store or in your marketing materials. Give yourself and your staff a refresher on sales 101. The selling process is a system that can be taught, developed and continuously improved upon. When you follow clear, step-by-step actions and have a working knowledge of your product or service and the person who will be buying from you, the system will nearly always result […]
Maryborough Business Coach Strategically

How to Use Testimonials Strategically

by Steve
Checkpoint: You have sent a letter requesting testimonials from your top customers You have begun to ask happy customers at the end of the sales process for a testimonial So now you have a pile of glowing customer testimonials. What’s next? Well, obviously your next step is to use the testimonials you solicited. Generally, you want to place them in your marketing materials and other places where prospective customers will see them. But you probably have a variety of testimonials, in e-mail, letter and verbal format. These testimonials probably speak to a wide range of aspects of your business, and […]
Business coach Hervey Bay Powerful testimonials

How Get Powerful Testimonials

by Steve
Checkpoint: You have implemented a tracking system that you can use on all your marketing campaigns to evaluate their success You know how to use the campaign rate of return calculator to budget for each of your campaigns The words of happy customers can bring about amazing increases in conversion rates. Think about the last time you were looking to hire a contractor, or some type of professional for a service. Or, say, the last time you were about to purchase an expensive item. Who did you consult with before making your decision? Did you ask a friend or colleague […]
Hervey Bay Business Coach Test & Measure

How to Test and Measure Your Results

by Steve
Checkpoint: If you don’t have a website, you have started to create one, and have hired a professional to build it for you. If you do have a website, you have identified opportunities for updates and have started to implement them. Testing and measuring your marketing is critical to the growth and profitability of your business. In fact, unless you have some form of measurement system in place, how will you even know if your business is growing or making a profit? Of course if your net income is greater than your costs, you know you’re making money, but how […]