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E-Classes / 36 posts found

Business coach Hervey Bay Calculate and Lower

How to Calculate and Lower the Cost of Your Customers

by Steve
Checkpoint: You have a system in place for measuring your conversion rate on a daily, weekly, monthly and by-campaign basis. You have chosen two new strategies to implement for an increase in conversions, and are measuring the results. When you buy a product, you want to receive the most for your dollar. The same is true for customer acquisition. Generating leads and converting those leads to customers is a process that costs you money. You can attribute a piece of your marketing and sales costs to each of the customers that you successfully attract and convert. Essentially, you buy customers […]
Hervey Bay Business Coach Conversion Rate

How to Increase Your Conversion Rate

by Steve
Checkpoint: You have implemented two persuasive writing techniques in your marketing materials. You have elaborated on your list of emotional trigger words and phrases that will inspire your target market to take action. Now that your target prospects are answering your call to action, how can you get them to actually become your customers? A big part of your focus to date has been on identifying who your ideal customers are, deciding how to reach them, and how to communicate with them so that they take action and contact you. Converting leads into customers is your next point of focus, […]
Business Coach Maryborough Be A Better Copywriter

How to Be a Better Copywriter

by Steve
Checkpoint: You have created at least two advertisements to use in an upcoming campaign. You have a plan in place to test and measure the success of each advertisement, and make changes based on your results. When writing sales copy, you’re racing to hold your readers’ time. Unlike novels or news stories, sales copy doesn’t have the luxury of a reader’s patience. No one is going to leisurely sit down with your brochure and pour over every word, or analyze your ad to really understand what it’s trying to communicate. Writing for sales means racing to catch and hold your […]
Maryborough Business Coach Ads

Marketing Materials – Ads

by Steve
Checkpoint: You have created a list of words to use in your marketing materials that will target your potential customer’s emotional motivators. You have practiced writing headlines, and are working to strengthen the headlines you have been using. For many small business owners, advertising is a confusing, expensive marketing strategy that delivers mediocre results. We’re surrounded by advertising every place we look. From TV commercials and Google Adwords to local newspaper and radio spots, everyone is vying for your attention and the money in your wallet. So, as a small business owner, how do you weed through the big corporate […]
Business coach Hervey Bay Stop Them

How to Write Headlines That Stop Them in Their Tracks

by Steve
Checkpoint: You have created at least two offers that you can use as lead generation tools. You have begun to test and measure the strength of your two strong offers to evaluate which is more effective. All your headline needs to do is convince your reader to keep reading. Just like your lead generating offer, your headline has one job. It doesn’t need to close sales, or win copywriting awards, it just needs to grab and hold your reader’s attention long enough to keep them reading. Studies have shown that around 80% of people read headlines when they’re looking through […]
Hervey Bay Business Coach Powerful Offers

How to Craft Powerful Offers

by Steve
Checkpoint: You have identified which marketing materials you need, and which you can live without. You have completed an audit of your existing marketing materials, and identified opportunities for improvement based on the criteria in E-Class #10. Focus on using powerful offers to generate leads, not to close sales. Powerful offers that drive your audience to take action can be used in your business to do a myriad of things. They’re great for moving old or overstocked product, overcoming buyer objections, eliminating purchase risk, or even just building your customer database. Well-crafted offers are also fantastic lead generators – which […]
Business Coach Maryborough Materials that Work

How to Create Marketing Materials that Work

by Steve
Checkpoint: You have established which of your three draft marketing messages is the strongest, and incorporated it into all of your existing marketing materials You have implemented a lead tracking and management system and trained your staff to use it effectively Your marketing materials are an extension of you and your company. How are yours working? You can have a lot of fun creating marketing materials for your business. It’s an opportunity to work on a project that isn’t a spreadsheet, or a graph or an order form. You can really get creative! Your materials get distributed in the world […]
Maryborough Business Coach Generate More Leads

How to Generate More Leads with Less Effort Right Now

by Steve
Checkpoint: You have created three marketing messages using the step-by-step process You have tested your marketing messages internally – with your staff, management and colleagues You have started or are about to start testing your message externally – using advertising, direct mail or another lead generation strategy What is the current picture of lead generation and management in your business? Here’s the deal: in order to start generating more leads with less time and financial investment, you first have to spend time setting up systems and making some changes. Your goal in this E-Class is to establish a solid lead […]
Business coach Hervey Bay Strengthen Your Marketing

How to Strengthen Your Marketing Message

by Steve
Checkpoint: You know who your target market is, what their needs are, what their purchase behaviors are and how to reach them. You know how to use market research to find out more information about your market on a regular basis. This E-Class is about writing targeted messages for your target market. Earlier this week I showed you how to isolate your target market, and then how to use market research to gather information about that group of people to use in your marketing strategies. Today we’re going to take your market research and use it to create a powerful […]
Hervey Bay Business Coach Identify Target Market

How to Identify Your Target Market

by Steve
Checkpoint: You have calculated what your time is worth on an hourly basis. You are aware of the time of day that you are most productive. You have implemented five strategies for improved personal time management. Determining your target market is your first job as a business owner This E-Class officially marks the beginning of Step One of the five-step process, which shows you to how to bring a high number of qualified leads into your business. Qualified leads are the group of people who are most likely to buy from you – they have a current need, problem or […]