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E-Classes / 60 posts found

10 Reasons Why Friendliness Is A Leadership Necessity

by Zaida Cadete
by Brent Filson We’ve heard it many times, “It’s a dog eat dog world.” The trouble is, some leaders actually believe it. They conduct themselves like the alpha dog in a pack, holding sway through intimidation. This instinctive behavior helps insure survival in a dog world, but applied to the human world of organizational dynamics, it can lead to disaster. Alpha dog leadership can eventually turn out to be destructive to the people, their organization, and the leaders themselves. To use another common metaphor, “That dog won’t hunt.” After all, leaders do nothing more important than get results; and the […]
Internet Marketing

Small Business Internet Marketing Advice

by Steve
Small business internet marketing isn’t just advertising any more. It used to consist of purchasing ads in various places, and then purchasing specific types of ads, when the internet exploded. Now the difference between advertising and marketing has become very clear. Advertising is something you do that’s very passive. Yes, you’ll use specific language in any advertising space you purchase to try to entice people to click and buy, but once you’ve put the ad in place, it’s there and it’s not going to change. Even pay-per-click advertising falls into this more passive category. But with many of the techniques […]

Topics addressed during a success strategy session

by Steve
What do you talk about when you are in a success strategy session?  This may be something that you think about all the time. There is no clear rule to this question. It is going to be about what you do and what your guidelines are.  You should think about what is going on so that you are able to find someone to help you with the advice and tips that you are looking for the most. You want to be able to base your life on the certain rules that apply to you.  You want to base your life […]
Hervey Bay Business Coach Strong Guarantee

How to Offer a Strong Guarantee

by Steve
Checkpoint: You have identified areas of your sales process that you need to strengthen, or further train your staff on. You have created a master list of customer objections to your offering, and ideas of overcoming them. You have identified opportunities for up-selling, down-selling and cross-selling the items you offer. Risk reversal increases buyer confidence and encourages completed transactions. A lot of the businesses I work with don’t have a risk reversal strategy, and aren’t really familiar with what one looks like, or the power it could have over their conversion rates. Each time a customer completes a transaction, they […]
Business Coach Maryborough Sales Process

How to Streamline Your Sales Process

by Steve
Checkpoint: You have gathered testimonials from several different clients that provide a range of comments on a few areas of your business. You have chosen at least two ways to use those testimonials to your advantage, either online, in-store or in your marketing materials. Give yourself and your staff a refresher on sales 101. The selling process is a system that can be taught, developed and continuously improved upon. When you follow clear, step-by-step actions and have a working knowledge of your product or service and the person who will be buying from you, the system will nearly always result […]
Maryborough Business Coach Strategically

How to Use Testimonials Strategically

by Steve
Checkpoint: You have sent a letter requesting testimonials from your top customers You have begun to ask happy customers at the end of the sales process for a testimonial So now you have a pile of glowing customer testimonials. What’s next? Well, obviously your next step is to use the testimonials you solicited. Generally, you want to place them in your marketing materials and other places where prospective customers will see them. But you probably have a variety of testimonials, in e-mail, letter and verbal format. These testimonials probably speak to a wide range of aspects of your business, and […]
Business coach Hervey Bay Powerful testimonials

How Get Powerful Testimonials

by Steve
Checkpoint: You have implemented a tracking system that you can use on all your marketing campaigns to evaluate their success You know how to use the campaign rate of return calculator to budget for each of your campaigns The words of happy customers can bring about amazing increases in conversion rates. Think about the last time you were looking to hire a contractor, or some type of professional for a service. Or, say, the last time you were about to purchase an expensive item. Who did you consult with before making your decision? Did you ask a friend or colleague […]
Hervey Bay Business Coach Test & Measure

How to Test and Measure Your Results

by Steve
Checkpoint: If you don’t have a website, you have started to create one, and have hired a professional to build it for you. If you do have a website, you have identified opportunities for updates and have started to implement them. Testing and measuring your marketing is critical to the growth and profitability of your business. In fact, unless you have some form of measurement system in place, how will you even know if your business is growing or making a profit? Of course if your net income is greater than your costs, you know you’re making money, but how […]
Business Coach Maryborough Website

Marketing Materials: Website

by Steve
Checkpoint: You have created a target list for your direct mail campaigns You have written and designed a direct mail postcard, letter or brochure You have a system in place to track and measure the success of your campaign Your website is the foundation for your online presence. It doesn’t matter where or how or how often you advertise online, all the leads you generate land on your website. So, it only stands to reason that your site needs to be clear, useful and well designed for the needs of your audience. Before you start worrying about Google AdWords, banner […]
Maryborough Business Coach Direct Mail

Marketing Materials: Direct Mail

by Steve
Checkpoint: You have written a sales letter (or several) using the step-by-step process outlined in the last E-Class and are tracking the response rate in comparison to previous sales letters. Why choose direct mail for your business? As you probably know, direct mail is a basic marketing strategy that involves mailing a brochure, letter, package or postcard to a list of prospective customers. I find that it’s a common strategy for business owners, but successful direct mail campaigns are a lot less common. When a direct mail campaign is done right, it has the power to generate an incredible number […]